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While some could reduce their own origination fees in order to capture business, that is not a sustainable strategy in a market with fewer mortgage loan prospects. If the lender hopes to attract more business, they must focus on meeting the unique needs of today’s mortgage loan borrowers. It’s not realistic for lenders to compete on rate or even loan fees, as all lenders are tied to the same secondary market investors and third party service providers. In fact, in the eyes of the borrower mortgage lenders are the same. In an article......

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