Exceeding Borrower Expectations As the landscape of borrowers’ profile changes where millennials are becoming prominent in the home buying process, lenders must differentiate themselves on quality, speed, and innovation to match the expectations of this generation of home buyers. Lenders that fail to do so will be quickly left behind. Statistics show that 99% of millennials are going online to search for homes and 58% of them found a home online. The importance of borrower engagement Borrower engagement is quickly becoming a key differentiator for lenders. Intangible products like mortgages rely almost entirely......

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