In retail lending firms, loan officers have dual role to play, Engage with potential borrowers and on-board more loans for the lender Engage with borrowers already on-boarded and co-ordinate document exchange pre-underwriting and pre-funding Usually it is common to see a 60:40 split between the above 2 points, but if the 40% starts increasing, then it is reason for worry. In this case, the loan officer is spending more time on borrowers already on-boarded, rather than talking to new customers and on-boarding them. This can easily be avoided if the retail lender takes......

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